The website will be undergoing maintenance on Sunday, April 9th, 2017 between 12 p.m. and 2 p.m. ET. (9 a.m. and 11 a.m. PT). During this period, you will still be able to use the website; however, online purchasing will not be available. We apologize for this inconvenience.

Sales Achievement Predictor™

Jotham Friedland, PhD, Sander Marcus,Ph.D., et al.


    Measure Traits Critical to Sales Success.

    The Purpose of the SalesAP
    With the Sales Achievement Predictor (SalesAP), you no longer have to wait 6 months or longer to find out whether a new hire will succeed. This unique inventory measures traits that are critical to success in sales—and in related fields such as customer service, sales management, marketing, and public relations.

    Many things are not apparent in an interview or resume—inhibitions about cold calling, reluctance to ask for a sale, or poor motivation to follow through once on the job. The SalesAP will pick up these traits. Validated against actual sales performance, the SalesAP helps industrial psychologists, human resource professionals, sales managers, and business owners select, place, and train salespeople.

    How the SalesAP Works
    While other sales tests attempt to tell you whether applicants can sell, the SalesAP tells you whether they will sell. It stresses sales motivation, identifying individuals who will actually follow through once they’ve got the job. And it makes a clear distinction between cold-calling and closing skills—helping you place salespeople where they’ll do the most good. You can use the SalesAP not only to predict sales success but also to find out why your current salespeople are not working up to their potential, how to motivate them, and how to supervise them more effectively.

    Composed of 140 items and written at a sixth-grade reading level, the SalesAP can be completed by anyone over the age of 14. Applicants can take it on your PC or on a paper-and-pencil answer sheet. You can score the test on your computer and receive an interpretive report that gives the applicant one of three clear-cut ratings:

    • Highly recommended for sales
    • Recommended with areas that could be improved
    • Not recommended for sales

    Scales & Forms

    The report also shows the individual’s percentile rank on the following scales:

    • Sales Disposition
    • Initiative/Cold Calling
    • Sales Closing
    • Achievement
    • Motivation
    • Competitiveness
    • Planning
    • Initiative
    • Teamwork
    • Managerial Style
    • Assertiveness
    • Personal Diplomacy
    • Extroversion
    • Patience
    • Cooperativeness
    • Self-Confidence
    • Relaxed Style
    • Goal Orientation

    Validity scales identify applicants who are exaggerating strengths or minimizing weaknesses—and the scores of those applicants are automatically adjusted. In addition, the report includes recommendations for training and motivation. If you like, this section can be removed and shared with the individual who is being evaluated.

    Back to the top


Author Jotham Friedland, PhD, Sander Marcus, PhD, et al.

Age Range 14 years and up

Administration Time 20 minutes

Administration Type Self-report

Qualification LevelA

  • Software - Windows 8,7, Vista or XP
  • Handscored (administration only)

Related Assessmnet
Customer Service AP

Customer Service AP